Consumer Trends



COVID-19 is changing how we live, but the Lesaffre mission remains the same: working together to better nourish and protect the planet.


In these unusual times, consumers are spending more time baking and shopping online. Their preferences have shifted too. Consumers want healthier options, yet still be able to pamper themselves with what’s indulgent.


The baking community has heard this call, and is innovating and adapting their offerings to provide what consumers want.

Explore more baking trends here

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