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In ingredient terms, less in more. Today’s consumers are looking for ingredients with names they recognise. Around one in four new product launches across Asia Pacific today is described as “clean label”. In this environment where transparency is more important, industrial bakers need to be nimble. Simpler labels with ingredients consumer recognise are in demand.
Retailers are requiring e-free breads, with natural colours, and without additives or preservatives. Information about ingredient sourcing and sustainability is also called for, as consumers search for more “authentic” and “real foods”.
Enquire with Lesaffre about our additive-free solutions.
