The Baking with Lesaffre APA team made a positive impact at the 22nd edition of FHA-HoReCa, held from October 22nd to 25th, 2024, in Singapore. FHA-HoReCa is Asia’s premier trade event, bringing together leading global suppliers and showcasing the latest innovations and technologies for the fast-evolving foodservice and hospitality industries.
With its diverse and specialized focus on Bakery, Pastry & Gelato, Foodservice & Hospitality Equipment, Hospitality Style, Hospitality Technology, and Specialty Coffee & Tea, FHA-HoReCa attracted over 45,000 professionals from across the food and hospitality sectors. The event provided a perfect platform for Lesaffre to connect, collaborate, and explore new trends and solutions.
The focus on the booth was engaging demonstrations from our Baking Center™ team, spotlighting many of the company’s cutting-edge products. Visitors were invited to experience Lesaffre’s sensory expertise firsthand, with opportunities to participate in sensory panels that allowed them to engage with products in a unique and immersive way.
The Lesaffre Trends Vision Wheel and commitment program also featured prominently at the booth, offering insights into the future of baking and helping attendees stay ahead of the latest trends in the industry.
FHA-HoReCa 2024 proved to be a dynamic and rewarding experience, fostering collaboration among distributors, retailers, and industry professionals. We would like to extend our heartfelt thanks to everyone who visited our booth.
